Three decades after releasing his debut album ‘Reasonable Doubt,’ JAY-Z is commemorating the milestone by unveiling a new website, jayz30.com, and revived early-career branding — including the return of the umlaut in his name — as part of the anniversary celebration.

The Brooklyn icon’s quiet roll out of jayz30.com sees the minimalist site currently spotlighting his breakthrough single “Dead Presidents,” offering it for streaming and purchase, and inviting fans to subscribe for updates. While sparse for now, many expect the platform to expand as the anniversary approaches.

As previously noted, the mogul has also updated his name across major streaming platforms to JAŸ-Z, reviving the umlaut over the “Y” that appeared on Reasonable Doubt’s original artwork. Though he hasn’t publicly explained the change, longtime fans recognize it as a nod to his earliest branding — and possibly a hint at special anniversary plans.

Released on June 25, 1996 through Roc-A-Fella Records, Reasonable Doubt launched what would become one of hip-hop’s most influential careers. The album, widely considered a classic, featured production from DJ Premier, Ski Beatz, Knobody, and Clark Kent, along with guest appearances by Memphis Bleek, Mary J. Blige, Jaz-O, and The Notorious B.I.G. It debuted at No. 23 on the Billboard 200 and later achieved Platinum status.

The relaunch of “Dead Presidents” carries its own significance. First released on Feb. 20, 1996, the Ski Beatz-produced track helped cement JAY-Z’s arrival, built around a sample of Nas’ lyric from Illmatic — “I’m out for dead presidents to represent me.”  Originally issued independently via Roc-A-Fella Records, which JAY-Z co-founded with Damon Dash and Kareem “Biggs” Burke, the single is now available on digital streaming services for the first time in its original form.

Stream ‘Dead Presidents’- HERE.

Editorial credit: Maciej Rogowski Photo / Shutterstock.com